PENGARUH KUALITAS LAYANAN, HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN DI RM. KOTA DAENG MAKASSAR =THE EFFECT OF SERVICE QUALITY, PRICE AND LOCATION ON CUSTOMER SATISFACTION AT RM. KOTA DAENG MAKASSAR

This research aims to determine the effect of service quality, price and location on customer satisfaction at RM. Kota Daeng. The data used in this study were obtained from a questionnaire (primary). The sampling method used nonprobability sampling method with purposive sampling type where the number of samples used is 100 respondents. The analytical method used is descriptive analysis method with IBM SPSS version 25 application and multiple linear regression analysis. The results show that Service Quality has a positive and significant effect on customer satisfaction at RM. Kota Daeng Makassar, Price has a positive and significant effect on customer satisfaction at RM. Kota Daeng Makassar, Location has a positive and significant effect on customer satisfaction at RM. Kota Daeng Makassar and location is the dominant variable that influences customer satisfaction.