PENGARUH PENGGUNAAN PAYLATER TERHADAP PERILAKU BELANJA IMPULSIF DAN PERILAKU BELANJA KOMPLUSIF PADA GENERASI Z = THE INFLUENCE OF PAYLATER USAGE ON IMPULSIVE SHOPPING BEHAVIOR AND COMPULSIVE SHOPPING BEHAVIOR IN GENERATION Z

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan paylater terhadap perilaku belanja impulsif dan perlaku belanja kompulsif pada generasi z.
Jumlah sampel pada penelitian ini adalah 140 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan pengolahan data dilakukan melalui perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa (1) penggunaan paylater berpengaruh positif dan signifikan terhadap perilaku impulsif. (2) penggunaan paylater berpengaruh positif dan signifikan terhadap perilaku kompulsif. (3) perilaku impulsif berpengaruh positif dan signifikan terhadap
perilaku kompulsif. (4) penggunaan paylater berpengaruh positif terhadap perilaku kompulsif dengan perilaku impulsif sebagai mediasi. Kata kunci: paylater,perilaku impulsif ,perilaku kompulsif
This study aims to analyze the influence of paylater use on impulsive shopping buying and compulsive shopping buying in generation z. The number of samples in this study is 140 respondents. Data was collected through the
distribution of questionnaires online and data processing was carried out through SmartPLS software. The results of the study showed that (1) the use of paylater had
a positive and significant effect on impulsive buying. (2) the use of paylater has a positive and significant effect on compulsive buying. (3) impulsive buying has a
positive and significant effect on compulsive buying. (4) the use of paylater has a positive effect on compulsive buying with impulsive buying as mediation. Keywords: paylater,impulsive buying,compulsive buying