CONSUMER BEHAVIOR FACTORS THAT INFLUENCE THE PURCHASE OF TRANSPORTATION TICKETS ON TRAVELOKA (Case Study on Hasanuddin University Makassar Students)

ABSTRACT Consumer Behavior Factors that Influence the Purchase of Transportation Tickets on Traveloka
(Case Study of Students Hasanuddin University Makassar)Wafiq Azizah Nurdjanah Hamid Mursalim Nohong The aim of this research is to analyze the influence of cultural factors, social factors, personal factors and psychological factors on the decision to purchase transportation tickets on Traveloka among Hasanuddin University Makassar students. The research samples were students from the Faculty of Economics and Business, Hasanuddin University, Makassar, who were determined to be 88 respondents. To obtain the necessary data, the data collection technique is through distributing questionnaires, with data analysis techniques using linear multiple regression analysis. The results of the research conducted show that cultural factors have a positive and significant influence on the decision to purchase transportation tickets, social factors have a positive and significant influence on the decision to purchase transportation tickets, personal factors have a positive and significant influence on the decision to purchase transportation tickets, and psychological factors have a positive and significant influence on decision to purchase transportation tickets for Hasanuddin University Makassar students.
Keywords: Cultural, Social, Personal, Psychological Factors and Ticket Purchasing Decisions

Keywords : Cultural, Social, Personal, Psychological Factors and Ticket Purchasing Decisions