PENGARUH NILAI HARGA, DAYA TARIK PROMOSI, GAYA HIDUP TERHADAP MINAT DAN KEPUTUSAN MENGGUNAKAN FINANCIAL TECHNOLOGY MOBILE PAYMENT OVO DI KOTA MAKASSAR = THE EFFECT OF PRICE VALUE, PROMOTIONAL ATTRACTION, LIFESTYLE ON INTEREST AND DECISION USING OVO MOBILE PAYMENT FINANCIAL TECHNOLOGY IN MAKASSAR

ABSTRACT

PENGARUH NILAI HARGA, DAYA TARIK PROMOSI, GAYA HIDUP TERHADAP MINAT DAN KEPUTUSAN MENGGUNAKAN FINANCIAL TECHNOLOGY MOBILE PAYMENT OVO DI KOTA MAKASSAR
THE EFFECT OF PRICE VALUE, PROMOTIONAL ATTRACTION, LIFESTYLE ON INTEREST AND DECISION USING OVO MOBILE PAYMENT FINANCIAL TECHNOLOGY IN MAKASSAR

This study aims to determine the difference between Stock Trading Volume, Abnormal Return, and Bid-Ask Spread Before and After Stock Split Events in Companies on the IDX. Data collection uses secondary data obtained through stock price movement data using purposive sampling technique. The population is all companies listed on the IDX that conducted a Stock Split for the 2018-2020 period of 23 companies, while the sample taken was 18 companies. Test the hypothesis using the Two-Mean Difference Test with the Paired Sample T-Test technique with an observation period of 5 weeks before and after the stock split. The results showed that the hypothesis proposed that the stock trading volume before and after the stock split found no significant difference.

Keywords: stock split, stock trading volume, abnormal return, and bid-ask spread