The effect of investment motivation and investment knowledge towards investment interest in capital market in FEB UNHAS students

This research aims to determine to know the effect of investment motivation on investment interest in capital market in FEB UNHAS students, to know the effect of investment knowledge on investment interest in capital market in FEB UNHAS students, and to know the effect of investment motivation and investment knowledge on investment interest in capital market in FEB UNHAS students. The research design is quantitative. The population in this study is FEB UNHAS student batch 2017 and 2018, Member of investment Gallery or has passed the course of investment and portofolio analysis . The sample in this research is 108 students. Data collection in this study using questionnaire method. The test of the instrument was analyzed by using validity test and reliability test. Data analysis techniques used in this study are classical assumptions and multiple linear regression analysis with the application of SPSS. The research findings show that Investment motivation affects investment interest in capital market in FEB UNHAS students, investment knowledge affects investment interest in capital market in FEB UNHAS students, investment motivation and Investment Knowledge simultaneously influence Investment Interest in Capital Market in FEB UNHAS students.
Keywords : investment motivation, investment knowledge, investment interest