Amaliah, Magfirah (2020) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP BRAND EQUITY DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Briton English Education). Thesis thesis, UNIVERSITAS HASANUDDIN.
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Abstract (Abstrak)
penelitian ini bertujuan mengetahui pengaruh social media marketing terhadap brand equity, electronic word of mouth terhadap brand equily dan brand equity terhadap keputusan pembelian
Item Type: | Thesis (Thesis) |
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Subjects: | H Social Sciences > HB Economic Theory |
Divisions (Program Studi): | Fakultas Ekonomi > Manajemen |
Depositing User: | Nasyir Nompo |
Date Deposited: | 03 Jan 2022 07:39 |
Last Modified: | 03 Jan 2022 07:39 |
URI: | http://repository.unhas.ac.id:443/id/eprint/12014 |