PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP BRAND EQUITY DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Briton English Education)

Amaliah, Magfirah (2020) PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP BRAND EQUITY DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Briton English Education). Thesis thesis, UNIVERSITAS HASANUDDIN.

[thumbnail of cover]
Preview
 Image (cover)
A012172018_tesis cover1.png
Download (233kB) | Preview
[thumbnail of Bab 1-2] Text (Bab 1-2)
A012172018_tesis 1-2.pdf
Download (1MB)
[thumbnail of daftar pustaka] Text (daftar pustaka)
A012172018_tesis dp.pdf
Download (687kB)
[thumbnail of full text] Text (full text)
A012172018_tesis.pdf
Restricted to Registered users only
Download (2MB)

Abstract (Abstrak)

penelitian ini bertujuan mengetahui pengaruh social media marketing terhadap brand equity, electronic word of mouth terhadap brand equily dan brand equity terhadap keputusan pembelian

Item Type: Thesis (Thesis)
Subjects: H Social Sciences > HB Economic Theory
Divisions (Program Studi): Fakultas Ekonomi > Manajemen
Depositing User: Nasyir Nompo
Date Deposited: 03 Jan 2022 07:39
Last Modified: 03 Jan 2022 07:39
URI: http://repository.unhas.ac.id:443/id/eprint/12014

Actions (login required)

View Item
View Item