ANALISIS EFEKTIVITAS PENERAPAN CORE VALUES AKHLAK BUMN SEBAGAI STRATEGI MANAJEMEN SUMBER DAYA MANUSIA DALAM PENERAPAN DISIPLIN KERJA DAN PRODUKTIVITAS KARYAWAN DI MANDIRI GROUP CORPORATE = Analysis of the Effectiveness of Implementing BUMN AKHLAK Core Values as a Human Resource Management Strategy in Enhancing Work Discipline and Employee Productivity at Mandiri Group Corporate

ABSTRAK FITRIANI ADIL, Analisis Efektifitas penerapan core values AKHLAK BUMN Sebagai strategi manajemen Sumber Daya Manusia dalam penerapan disiplin kerja dan produktivitas karyawan di Mandiri Group Corporate (dibimbing oleh Andi Reni) Penelitian ini bertujuan untuk menganalisis efektivitas penerapan Core Values AKHLAK BUMN sebagai strategi manajemen sumber daya manusia dalam meningkatkan disiplin kerja dan produktivitas karyawan di Mandiri Group Corporate. Penelitian ini dilatarbelakangi oleh pentingnya peran nilai organisasi dalam membentuk perilaku kerja di tengah persaingan industri jasa keuangan yang dinamis. Meskipun AKHLAK telah ditetapkan sebagai nilai inti, implementasinya masih menghadapi tantangan berupa kesenjangan antara nilai formal dan praktik aktual. Penelitian ini menggunakan pendekatan kualitatif deskriptif-eksploratif. Data dikumpulkan melalui wawancara, observasi, dan kuesioner, serta dianalisis menggunakan teori budaya organisasi, Strategic Human Resource Management (SHRM), dan High Performance Work System (HPWS). Hasil penelitian menunjukkan bahwa nilai AKHLAK berkontribusi positif terhadap disiplin dan produktivitas, khususnya dalam aspek tanggung jawab,kepatuhan, dan kolaborasi. Namun, implementasinya belum optimal akibat internalisasi yang belum merata, perbedaan budaya kerja, serta kecenderungan nilai yang masih bersifat simbolik. Oleh karena itu, diperlukan penguatan integrasi dengan sistem manajemen kinerja, kepemimpinan yang konsisten, dan internalisasi nilai secara berkelanjutan. ABSTRACT FITRIANI ADIL, Analysis of the Effectiveness of Implementing the core values of AKHLAK in Indonesian State-Owned Enterprises (BUMN) as a Human Resource Management strategy in enhancing work discipline and employee Productivity at Mandiri Group Corporate (Supervised by Andi Reni) a This study aims to analyze the effectiveness of implementing the Core Values of AKHLAK in Indonesian State-Owned Enterprises (BUMN) as a human resource management (HRM) strategy to improve employee work discipline and productivity within Mandiri Group Corporate. The study is grounded in the strategic role of organizational values in shaping employee behavior in competitive financial services environment. Despite being formally established, the implementation of AKHLAK still faces challenges, particularly the gaр between formal values and actual practices. This research employs a qualitative descriptive-exploratory approach. Data were collected through in-depth interviews, observations, and questionnaires, and analyzed using organizational culture theory, Strategic Human Resource Management (SHRM), and High Performance Work System (HPWS). The findings indicate that AKHLAK values positively influence discipline and productivity, especially in terms responsibility, compliance, and collaboration. However, implementation remains suboptimal due to uneven internalization, differences in work culture, and the symbolic nature of the values in some practices. Strengthening integration with performance management systems, leadership consistency, and continuous value internalization is essential to enhance effectiveness.