Mardiana, Radia (2023) PENGARUH IKLAN DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PLATFORM SHOPEE (STUDI KASUS PADA MAHASISWA UNIVERSITAS HASANUDDIN PENERIMA BEASISWA BANK INDONESIA TAHUN 2022) = THE INFLUENCE OF ADVERTISING AND ONLINE CUSTOMER REVIEW ON PURCHASE DECISIONS ON THE SHOPEE PLATFORM (CASE STUDY OF HASANUDDIN UNIVERSITY STUDENTS RECIPIENT OF BANK INDONESIA SCHOLARSHIPS IN 2022). Skripsi thesis, Universitas Hasanuddin.
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