Items where Author is "KADIR, AZIZAH AULIA RAHMA CITA"

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Thesis

KADIR, AZIZAH AULIA RAHMA CITA (2021) PENGARUH INFLUENCER, GAYA HIDUP, CITRA MEREK, DAN ETNOSENTRISME TERHADAP KEPUTUSAN PEMBELIAN PRODUK MEREK LOKAL PADA GENERASI MILENIAL KOTA MAKASSAR = THE EFFECT OF INFLUENCER, LIFESTYLE, BRAND IMAGE, AND ETNOCENTRISM ON PURCHASE DECISIONS ON LOCAL BRAND PRODUCTS IN MILLENIAL GENERATIONS OF MAKASSAR CITY. Thesis thesis, Universitas Hasanuddin.

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