Elli, Elsa Elisiana (2023) PENGARUH SOCIAL MEDIA MARKETING, E-WOM (ELECTRONIC- WORD OF MOUTH) DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK BIG BANANASS DI KOTA MAKASSAR = THE INFLUENCE OF SOCIAL MEDIA MARKETING, E-WOM (ELECTRONIC-WORD OF MOUTH) AND BRAND AWARENESS ON THE PURCHASE DECISION OF BIG BANANASS PRODUCTS IN MAKASSAR. Thesis thesis, Universitas Hasanuddin.
Elli, Elsa Elisiana (2021) Efektivitas Frekuensi Penggunaan Instagram @jajanan_makassar Terhadap Peningkatan Keterlibatan Pengikut (Followers' Engagement) = The Effectiveness Frequency Use of Instagram @jajanan_makassar as a Promotional Media For Increasing Followers' Engagement. Skripsi thesis, Universitas Hasanuddin.