Factors Related To Farmer Motivation In Following The Cattle Business Insurance Program

This study aimed to determine the factors related to the motivation of farmers in participating in the cattle business insurance program (AUTS). This research was carried out in Tellulimpoe Subdistrict, Sinjai District, from October to November 2018 on breeders raising beef cattle and participating in the Livestock Business Insurance (AUTS). This type of research was a mix method that is qualitative and quantitative approaches. The population was all beef cattle breeders who followed the AUTS program, namely 582, samples using Slovin formula obtained 41 breeders. This type of research was quantitative descriptive. Data sources were primary data and secondary data. Data analysis used was descriptive statistics namely Spearman rank. The results of research indicate that internal factors of farmers that have a relationship in the sufficient category with the motivation of farmers in participating in the AUTS program are the relationship aspects of social relationships with the age of the respondent, the relationship between aspects of basic needs with the number of family dependents and the relationship between aspects of business development with the level of education. While external factors that have a strong relationship with the motivation of farmers to join the AUTS program are aspects of basic needs and business development are market factors.