POLITENESS IN THE COMMENT SECTION OF AN INTERVIEW VIDEO WITH THE FORMER PRIME MINISTER OF ISRAEL EHUD OLMERT ON EURONEWS YOUTUBE CHANNEL = POLITENESS IN THE COMMENT SECTION OF AN INTERVIEW VIDEO WITH THE FORMER PRIME MINISTER OF ISRAEL EHUD OLMERT ON EURONEWS YOUTUBE CHANNEL

This thesis examines the use of politeness strategies in the comment section of a YouTube interview video with former Israeli Prime Minister Ehud Olmert, conducted by Euronews in 2023. The study focuses on how commenters navigate online discussions about sensitive topics like the Israel-Palestine conflict using Brown and Levinson's politeness theory. Through qualitative content analysis, the research identifies various politeness strategies, including positive politeness, negative politeness, bald on-record, and off-record strategies. These strategies reflect the commenters' positions on the conflict and their responses to Olmert's statements. The study contributes to understanding how politeness affects online discourse, especially in politically charged environments, and offers insights for fostering respectful and constructive digital interactions.

Keywords : Politeness Strategies, Online communication, Digital interactions, Social dynamics, Online discourse.