Kedudukan Influencer terhadap nilai saham di Bursa Efek = Influencer's position on the value of shares on the Stock Exchange

NADILA SALSABILA (B011181520) with the tittle “Influencer's position on the value of shares on the Stock Exchange”. Under the guidance of Aminuddin Ilmar as the Main supervisor and Andi Kurniawati, as the co-supervisor.This study aims to analyze how influencers influence in increasing the value of shares on the Stock Exchange and to analyze the influencers responsibility in stock transactions on the Stock Exchange.
This research was conducted in Makassar using empirical research methods, in which data was collected using interviews with parties related to the research topic. In addition, the author also conducts library research related to books, journals and scientific articles related to research topics. Furthermore, the data obtained were analyzed qualitatively and explained descriptively.
The results of this research, that (1) The emergence of stock influencers in the capital market space has influenced people's investment interest in the capital market. The positive effects of having influencers are providing education and reaching public participation in the capital market and increasing the number of investors. Apart from having a positive effect, the negative effect is the emergence of the term stock pom-pom which can affect investment decisions without considering fundamental and technical analysis, and only based on information from influencers; (2) The existence of influencers has not been clearly regulated, so the point of view of UUPM is still used. Therefore, influencers must pay attention to the provisions in UUPM, especially not being allowed to carry out actions that are prohibited in business activities in the capital market, namely fraud; market price manipulation; as well as insider trading. The Financial Services Authority (OJK) carries out two protective measures, namely, preventive protection; and repressive protection.

Keywords : Influencer Position, Stock Exchange, Share Value