Critical Discourse Analysis Of SCMP (South China Morning Post) News About The Cooking Oil Scarcity In Indonesia Based On Teun A. Van Dijk's Model = Critical Discourse Analysis Of SCMP (South China Morning Post) News About The Cooking Oil Scarcity In Indonesia Based On Teun A. Van Dijk's Model

This research was aimed to (1) describe the aspects of cooking oil scarcity issue are dominant in SCMP news as reflected in the sentence structures, (2) identify the references frequently mentioned inside the topic news, and (3) explain the online news media’s explicit motives and preferences that can bring the impacts to the viewer. This study used descriptive-qualitative data analysis, where data was obtained through the methods of copying data, skimming and scanning, observing and recording, until categorizing data and illustrating it with words. Documentation techniques and content analysis of media texts were used in this qualitative research. The documentation method was focused on online newspapers in the from of written text published by scmp.com when the phenomenon of cooking oil scarcity occurred in Indonesia, while the method used was the text dimension approach modeled by Teun A. van Dijk on Critical Discourse Analysis. The results of the study indicated that the whole news had involved Van Dijk's theory, namely macro structure (including themes or synopsis), super structure (including story schemes or structures), and micro structure (consisting of semantics, syntax, style, and rhetoric) which all news story was well-explain to its readers. The news story described the reader about how Indonesian cooking oil went extinct and its higher price and scarcity caused the death of Indonesian citizens. Therefore, the government made a new regulation to ban the export of palm oil until further notice in hopes of solving the problem even though there were pros and cons behind it. Therefore, the author found that economic and social aspects have been involved in all of this,which was most of all the disadvantages turning into disadvantages for local communities including Indonesian citizens, local farmers, and foreign trade partners. In addition, several spokespersons for local farmers and trading partners abroad who were interviewed became subjects that were often mentioned in the news and the president was in charge of this matter. Furthermore, the motives explained by journalists in the South China Morning Post (SCMP) tended to mention one particular side, namely global companies that were affected by this issue and exaggerate as if they had to be defended, while on the others local people were being oppressed due to the unbalanced availability and distribution of cooking oil in several cities in Indonesia with the higher price offered. This news shown the readers that ironically the world's largest distribution of palm oil was experiencing domestic fears of scarcity. Therefore, journalists gave explicit preferences regarding to the motives carried in the news, namely replacing the President's policy with something that was more promising according to the facts, such as ensuring an even distribution of cooking oil without stopping oil exports so that readers do not provoked by existing policies.

Keywords : Critical Discourse Analysis, Van Dijk’s CDA, cooking oil scarcity, Indonesia, SCMP News