Creating Value Bugis-Based Filosive Ada Na Gauk in South Sulawesi Regional General Hospital

Context: Modern hospital management systems must provide customer-focused services, which means that hospitals must be able to understand the needs, desires and expectations of customers and create value in providing services in order to realize satisfaction and be able to survive in competition. Quality of service such as polite, empathetic and helpful has different understandings and perceptions from several similar studies and tends to vary greatly from culture to culture, because culture provides a framework for social interaction in society. Many writers have noted the influence of external variables on cultural expectations and recognition as a major determinant of consumer behavior. This study aims to examine creating value based on bugis philosophical Ada Na Gauk in the Regional General Hospital (RSUD) of South Sulawesi. The research locations chosen were Andi Makkasau Pare Pare Regional Hospital, Siwa Regional Hospital, Wajo Regency, Lamadukelleng Regional Hospital, Wajo Regency, and Tenriawaru Regional Hospital, Bone Regency. This type of research is quantitative and the respondents in this study were patients from the hospitals mentioned above. The results of this study indicate that the visit variable, the value of bugis philosophical of Ada Na Gauk mostly is in good category with a visit variable ≥4 times that is equal to 82.1% and the least is in the experience of Ada Na Gauk with the category of less with visitation category ≥ 4 times as much as 17.9%.