Haslinda, Haslinda (2022) THE INFLUENCE OF CUSTOMER REVIEW, INFLUENCER AND BRAND AWARENESS ON PURCHASE DECISION OF MS GLOW PRODUCT IN WAJO REGENCY. Skripsi thesis, Universitas Hasanuddin.
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Abstract (Abstrak)
This study aims study the effect of customer reviews, influencers, and brand awareness on purchasing decisions for MS Glow products in Wajo Regency. The design of this research applied a quantitative approach. Data obtained from
questionnaires. The population is all MS Glow users in Wajo Regency. The number of samples in this study were 160 respondents using the snowball sampling technique. The analytical method used is multiple linear regression analysis. The results of this study indicated that customer reviews have a positive and significant effect on purchase decisions. Influencers have a positive and significant effect on purchase decisions. Brand awareness has a positive and significant effect on purchase decisions.
Keywords: Customer Review, Influencer, Brand Awareness, Purchase Decision
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Customer Review, Influencer, Brand Awareness, Purchase Decision |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions (Program Studi): | Fakultas Ekonomi > Manajemen |
| Depositing User: | S.Sos Rasman - |
| Date Deposited: | 19 May 2023 08:30 |
| Last Modified: | 19 May 2023 08:30 |
| URI: | http://repository.unhas.ac.id:443/id/eprint/26611 |
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