Dewi, Laras Shinta Jayendra (2022) THE INFLUENCE OF SOCIAL MEDIA MARKETING ON CUSTOMER PURCHASING DECISION AT AEHARA.ID ONLINE SHOP IN MAKASSAR. Skripsi thesis, Universitas Hasanuddin.
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Abstract (Abstrak)
This study aims to determine the effect of social media marketing on the
purchasing decision to buy product at Aehara.id Makassar. The design of this
research is quantitative approach. The data obtained from questionnaires. This
research was conducted by distributing online questionnaires with the help of
Google Forms. The online research questionnaire was distributed through the
Aehara.id social media account questionnaire link, with Aehara.id's own approval.
The questionnaire was distributed via direct messages, Instagram stories
(Instastory), and messenger groups. Meanwhile, secondary data in this study
were obtained from literature related to research. The results of this study
indicate that social media marketing (Instagram) influence purchasing decisions.
Interaction, creadibility, sharing of content, trendiness, advertisement have a
positive and significant relationship to purchasing decisions at Aehara.id
makassar.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions (Program Studi): | Fakultas Ekonomi > Manajemen |
| Depositing User: | Nasyir Nompo |
| Date Deposited: | 03 Oct 2022 03:15 |
| Last Modified: | 03 Oct 2022 03:15 |
| URI: | http://repository.unhas.ac.id:443/id/eprint/19881 |
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