Pengaruh Marketing Mix dan Retail Mix terhadap Loyalitas Konsumen Supermarket Gelael di Kota Makassar

Mauliandini, Annisa (2022) Pengaruh Marketing Mix dan Retail Mix terhadap Loyalitas Konsumen Supermarket Gelael di Kota Makassar. Skripsi thesis, Universitas Hasanuddin.

[thumbnail of Cover]
Preview
Image (Cover)
A21116816_skripsi_cover1.jpg

Download (207kB) | Preview
[thumbnail of Bab 1-2] Text (Bab 1-2)
A21116816_skripsi_bab 1-2.pdf

Download (876kB)
[thumbnail of Dapus] Text (Dapus)
A21116816_skripsi_dp.pdf

Download (711kB)
[thumbnail of Full Text] Text (Full Text)
A21116816_skripsi.pdf
Restricted to Repository staff only

Download (2MB)

Abstract (Abstrak)

This research aims to determine the effect of marketing mix and retail mix on
consumer loyalty. This research conducted in the company of PT. Gelael Indotim
Makassar. The data used in this study were obtained from a questionnaire
(primary). The sampling method uses purposive sampling method. The number
of samples used was 160 customers from different gender, age and occupation.
The analytical method used is Structural Equation Modeling (SEM) using Smart-
PLS 2.0 for Windows. The research findings show that the variables of Marketing
Mix has a positive yet not a significant effect on Consumer Loyalty of Gelael
Supermarket, meanwhile Retail Mix has positive and significant effect or indirect
effect.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Marketing Mix, Retail Mix, Consumer Loyalty, Gelael Supermarket
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions (Program Studi): Fakultas Ekonomi > Manajemen
Depositing User: S.I.P Zohrah Djohan
Date Deposited: 21 Apr 2022 04:56
Last Modified: 21 Apr 2022 04:56
URI: http://repository.unhas.ac.id:443/id/eprint/15646

Actions (login required)

View Item
View Item