SATYANI, ENDAH ARUM (2026) PENGARUH STRATEGI MEDIA SOSIAL TERHADAP BRAND POSITIONING MELALUI DIFERENSIASI PADA KEDAI KOPI SKALA KECIL DI PASAR TERFRAGMENTASI = THE INFLUENCE OF SOCIAL MEDIA STRATEGY ON BRAND POSITIONING THROUGH DIFFERENTIATION IN SMALL-SCALE COFFEE SHOPS IN A FRAGMENTED MARKET. Thesis thesis, UNIVERSITAS HASANUDDIN MAKASSAR.