SALMAN, RAIYANA AHMAD (2026) PENGARUH SOCIAL INTERACTION DAN PARASOCIAL RELATIONSHIP TERHADAP TRUST SERTA DAMPAKNYA TERHADAP CONSUMER ENGAGEMENT PADA LIVE-STREAMING SHOPPING DI TIKTOK LIVE (Studi Kasus Pada Mahasiswa Aktif Fakultas Ekonomi dan Bisnis Universitas Hasanuddin Makassar) = THE INFLUENCE OF SOCIAL INTERACTION AND PARASOCIAL RELATIONSHIP ON TRUST AND ITS IMPACT ON CONSUMER ENGAGEMENT IN LIVE-STREAMING SHOPPING ON TIKTOK LIVE (A Study on Active Students of the Faculty of Economics and Business, Hasanuddin University Makassar). Skripsi thesis, Universitas Hasanuddin.
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