SAFIRA, NADIA PUTRI (2026) Strategi Mengubah Persepsi Harga Konsumen: Pengaruh Drip Pricing Terhadap Purchase Decision Mahasiswa di Kota Makassar=Strategies for Changing Consumer Price Perceptions: The Effect of Drip Pricing on the Purchase Decisions of Students in Makassar. Skripsi thesis, Universitas Hasanuddin.