KHARISMA, NURUL (2026) ANALISIS STRATEGI GREEN MARKETING TERHADAP SUSTAINABLE COMPETITIVE ADVANTAGE MELALUI BRAND LOYALTY DI ERA EKONOMI GLOBAL STUDI PADA ARTANI BULK STORE MAKASSAR = Green Marketing Strategy Analysis for Sustainable Competitive Advantage Through Brand Loyalty in the Global Economic Era A Study at Artani Bulk Store Makassar. Thesis thesis, UNIVERSITAS HASANUDDIN MAKASSAR.