Items where Author is "IKBAL, A. MUHAMMAD"

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Thesis

IKBAL, A. MUHAMMAD (2025) PENGARUH GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE MELALUI ELECTRONIC WORD OF MOUTH (EWOM) = THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON IPHONE SMARTPHONE PURCHASE DECISIONS THROUGH ELECTRONIC WORD OF MOUTH (EWOM). Thesis thesis, Universitas Hasanuddin.

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