IKBAL, A. MUHAMMAD (2025) PENGARUH GAYA HIDUP DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE MELALUI ELECTRONIC WORD OF MOUTH (EWOM) = THE INFLUENCE OF LIFESTYLE AND BRAND IMAGE ON IPHONE SMARTPHONE PURCHASE DECISIONS THROUGH ELECTRONIC WORD OF MOUTH (EWOM). Thesis thesis, Universitas Hasanuddin.