HASAN, ADELIAH RABITHA (2026) Peran Strategi Pemasaran Coffee Shop Dalam Pembentukan Pola Konsumsi Kopi Konsumen Urban di Kota Makassar (Studi Kasus: Toarco Toraja Coffee = The Role of Coffee Shop Marketing Strategy in Shaping Coffee Consumption Patterns of Urban Consumers in Makassar City (Case Study: Toarco Toraja Coffee. Skripsi thesis, UNIVERSITAS HASANUDDIN.