ASIMAH, ASIMAH (2025) ANALISIS STRATEGI PEMASARAN BIRO PERJALANAN HAJI DAN UMRAH DALAM MENINGKATKAN JUMLAH JAMAAH (STUDI KASUS PT. AMHA TOUR MAKASSAR) = ANALYSIS OF MARKETING STRATEGIES OF HAJJ AND UMRAH TRAVEL AGENCIES IN INCREASING THE NUMBER OF PILGRIMS (CASE STUDY OF PT. AMHA TOUR MAKASSAR). Thesis thesis, Universitas Hasanuddin.