ADITYA, MUHAMMAD RAFLY (2026) PERSEPSI GEN Z DI KOTA MAKASSAR TERKAIT PENGARUH EMPLOYER BRANDING DAN REPUTASI PERUSAHAAN SEBAGAI VARIABEL INTERVENING TERHADAP INTENTION TO APPLY DI PERUSAHAAN = GENERATION Z PERCEPTIONS IN MAKASSAR CITY REGARDING THE INFLUENCE OF EMPLOYER BRANDING AND COMPANY REPUTATION AS INTERVENING VARIABLES ON THE INTENTION TO APPLY TO A COMPANY. Skripsi thesis, UNIVERSITAS HASANUDDIN MAKASSAR.