Zuhdi, Muhammad (2024) Pengaruh Brand Awareness, Brand Image, dan Word of Mouth terhadap Keputusan Keikutsertaan Pekerja Informal pada BPJS Ketenagakerjaan Kota Makassar = The Influence of Brand Awareness, Brand Image, and Word of Mouth on Informal Workers Participation Decision in BPJS Ketenagakerjaan Makassar City. Skripsi thesis, Universitas Hasanuddin.