Zain, Muhammad Rahmat (2023) PENGARUH NILAI HARGA, DAYA TARIK PROMOSI, GAYA HIDUP TERHADAP MINAT DAN KEPUTUSAN MENGGUNAKAN FINANCIAL TECHNOLOGY MOBILE PAYMENT OVO DI KOTA MAKASSAR = THE EFFECT OF PRICE VALUE, PROMOTIONAL ATTRACTION, LIFESTYLE ON INTEREST AND DECISION USING OVO MOBILE PAYMENT FINANCIAL TECHNOLOGY IN MAKASSAR. Thesis thesis, Universitas Hasanuddin.
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