ZHALSABILA, ANISTASYA (2025) ANALISIS DAMPAK E-COMMERCE EXPERIENCE, STRATEGI CRM, DAN BRAND ENGAGEMENT SOCIOLLA TERHADAP KEPUASAN PELANGGAN GENERASI Z DI KOTA MAKASSAR = Analysis of the Impact of E-Commerce Experience, CRM Strategy, and Brand Engagement of Sociolla on Customer Satisfaction of Gen-Z in Makassar. Skripsi thesis, Universitas Hasanuddin.