Items where Author is "Wiliany, Stephany"

Thesis

Wiliany, Stephany (2023) Analisis Pengaruh Social Media Marketing dan E-Word of Mouth (E-WOM) terhadap Purchase Intention melalui Brand Awareness sebagai Variabel Mediasi di Miniso Makassar = Analysis of the Influence of Social Media Marketing and E-Word of Mouth(E-WOM) on Purchase Intention through Brand Awareness as a Mediating Variable in Miniso Makassar. Skripsi thesis, Universitas Hasanuddin.