WARDANI, ANDI SRI (2025) PENGARUH DISKON, GRATIS ONGKIR, DAN LIVE STREAMING TERHADAP PEMBELIAN IMPULSIF PADA PENGGUNA SOCIAL MEDIA TIKTOK SHOP (STUDI KASUS PADA MAHASISWA PRODI MANAJEMEN FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS HASANUDDIN) = THE EFFECT OF DISCOUNTS, FREE SHIPPING, AND LIVE STREAMING ON IMPULSE BUYING OF TIKTOK SHOP SOCIAL MEDIA USERS (CASE STUDY ON STUDENTS OF MANAGEMENT STUDY FACULTY OF ECONOMICS AND BUSINESS HASANUDDIN UNIVERSITY). Skripsi thesis, Universitas Hasanuddin.
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