SIRAJ, SYLVATRA (2025) Pengaruh Marketing Mix Strategy Terhadap Customer Loyalty Pada Brand Kahf (Studi Empirik Di Kalangan Mahasiswa Perguruan Tinggi Se-Kota Makassar) = The Influence of Marketing Mix Strategy on Customer Loyalty in the Kahf Brand (Empirical Study among University Students in Makassar City). Skripsi thesis, Universitas Hasanuddin.