SILOOY, MARISSA (2025) PENDEKATAN TERHADAP MINAT PENGGUNAAN FINTECH CASHLESS DI KOTA AMBON: BERFOKUS PADA MODEL AIDA DAN THEORY OF PLANNED BEHAVIOR (TPB) = AN APPROACH TO THE INTEREST IN USING CASHLESS FINTECH IN AMBON CITY: FOCUSING ON THE AIDA MODEL AND THE THEORY OF PLANNED BEHAVIOR (TPB). Disertasi thesis, Universitas Hasanuddin.