RUSTAM, SULFIANA (2025) ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP FAKTOR PERSONAL DAN DAMPAKNYA PADA KEPUTUSAN PEMBELIAN BENIH JAGUNG BISI DI KABUPATEN SOPPENG = INFLUENCE OF MARKETING MIX AND PERSONAL FACTORS ON PURCHASING DECISIONS FOR BISI CORN SEEDS IN SOPPENG DISTRICT. Thesis thesis, Universitas Hasanuddin.