RIFAI, NUR FADILLAH (2025) PENGARUH BAURAN PEMASARAN PRODUK SOMETHINC TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TIKTOK SHOP DALAM MASA PANDEMI (Studi Kasus pada Mahasiswa/Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Hasanuddin) = THE EFFECT OF SOMETHINC’S PRODUCT MARKETING MIX ON CONSUMER PURCHASE DECISIONS ON TIKTOK SHOP DURING THE PANDEMIC (Case Study on Students of the Faculty of Economics and Business Hasanuddin University). Skripsi thesis, Universitas Hasanuddin.