RAIA, ARIF ALMUHARAM (2025) Analisis Pengaruh Citra Merek Dan Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Pada Loyalitas Pelanggan Pada Produk Air Minum Kemasan Merek Mokesa di Kabupaten Buton Sulawesi Tenggara = Analysis Of The Effect Of Brand Image And Price On Customer Satisfaction And Its Impact On Customer Loyalty To Mokesa Brand Packaged Drinking Water Products In Buton Regency Southeast Sulawesi. Thesis thesis, Universitas Hasanuddin.