Nur Rahma, St Namirah (2024) ANALISIS CONTENT MARKETING DALAM MEMBANGUN CUSTOMER ENGAGEMENT PADA INSTAGRAM @BA.JI.KA_WEDDINGPLANNER DI KOTA MAKASSAR = ANALYSIS OF CONTENT MARKETING IN BUILDING CUSTOMER ENGAGEMENT ON INSTAGRAM @BA.JI.KA_WEDDINGPLANNER IN MAKASSAR CITY. Skripsi thesis, Universitas Hasanuddin.