Muhammad, Irmayani (2025) PENGARUH SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY DAN PURCHASE INTENTION RUMAH SAKIT MARYAM CITRA MEDIKA KABUPATEN TAKALAR = THE EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY AND PURCHASE INTENTION OF MARYAM CITRA MEDIKA HOSPITAL TAKALAR REGENCY. Thesis thesis, Universitas Hasanuddin.