MUAWING, AHMAD (2025) PENGARUH CUSTOMER PATH 5A (AWARE, APPEAL, ASK, ACT, ADVOCATE) TERHADAP KEPUTUSAN PEMBELIAN KOPI KOST DI KOTA MAKASSAR = THE INFLUENCE OF CUSTOMER PATH 5A (AWARE, APPEAL, ASK, ACT, ADVOCATE) ON PURCHASING DECISIONS OF KOPI KOST IN MAKASSAR CITY. Skripsi thesis, Universitas Hasanuddin.