MAFIER, M. FARHAN AL MUTAZAR (2025) PENGGUNAAN DIGITAL MARKETING MELALUI VIDEO PENDEK TIKTOK PADA CUSTOMER DI MAKASSAR DALAM PEMASARAN KONTEMPORER = THE USE OF DIGITAL MARKETING THROUGH SHORT TIKTOK VIDEOS ON CUSTOMERS IN MAKASSAR IN CONTEMPORARY MARKETING. Skripsi thesis, Universitas Hasanuddin.