LODOROHI, HESTI NATALIA (2025) PENGARUH CO-BRANDING TERHADAP KEPUTUSAN MENABUNG MELALUI BRAND EQUITY PADA NASABAH PT. BANK NEGARA INDONESIA (PERSERO) TBK KC ENDE NUSA TENGGARA TIMUR = THE INFLUENCE OF CO-BRANDING ON SAVING DECISIONS THROUGH BRAND EQUITY AMONG CUSTOMERS OF PT. BANK NEGARA INDONESIA (PERSERO) Tbk KC ENDE, EAST NUSA TENGGARA. Thesis thesis, Universitas Hasanuddin.