KHASANAH, NURUL (2025) PENGARUH CONTENT MARKETING, VALENCE OF CONSUMER REVIEW, DAN CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION KONSUMEN PADA SOCIAL COMMERCE TIKTOK SHOP = THE INFLUENCE OF CONTENT MARKETING, VALENCE OF CONSUMER REVIEW, AND CELEBRITY ENDORSER ON PURCHASE INTENTION OF CONSUMERS IN SOCIAL COMMERCE TIKTOK SHOP. Skripsi thesis, Universitas Hasanuddin.