JURJANI, JURJANI (2025) EVALUASI EFEKTIVITAS PROGRAM LOYALTI PELANGGAN DALAM MENINGKATKAN RETENSI PELANGGAN DI INDUSTRI SEMEN PADA PT. SEMEN TONASA = EVALUATION OF THE EFFECTIVENESS OF CUSTOMER LOYALTY PROGRAM IN IMPROVING CUSTOMER RETENTION IN THE CEMENT INDUSTRY AT PT. SEMEN TONASA. Thesis thesis, Universitas Hasanuddin.