Haritza, Dita (2023) Pengaruh Citra Merek, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Melalui Minat Beli Mobil Wuling di Kota Makassar. = THE EFFECT OF BRAND IMAGE, PRICE PERCEPTION AND PRODUCT QUALITY ON PURCHASE DECISIONS THROUGH PURCHASE INTENTION OF WULING CONFERO CARS IN MAKASSAR CITY. Thesis thesis, Universitas Hasanuddin.