HIJERIANI, ANDI (2025) PENGARUH EVENT MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI KONSUMEN PRODUK EMINA DI KOTA MAKASSAR = THE INFLUENCE OF EVENT MARKETING AND SOCIAL MEDIA MARKETING ON CONSUMER BUYING INTEREST OF EMINA PRODUCTS IN MAKASSAR CITY. Skripsi thesis, Universitas Hasanuddin.