Items where Author is "Galib, Mukhtar"

Thesis

Galib, Mukhtar (2023) PENGARUH TEKANAN KOMPETITOR DAN TEKANAN KONSUMEN TERHADAP KINERJA PEMASARAN DIMEDIASI SOSIAL MEDIA MARKETING DAN PENGUATAN NILAI JARINGAN BISNIS PADA INDUSTRI UKM KULINER DI MAKASAR THE INFLUENCE OF COMPETITOR PRESSURE AND CONSUMER PRESSURE ON MARKETING PERFORMANCE MEDIATED BY SOCIAL MEDIA MARKETING AND BUSINESS NETWORK VALUE ACCENTUATION IN THE CULINARY SME INDUSTRY IN MAKASSAR. Disertasi thesis, Universitas Hasanuddin.