Firdaus, Muh. Fauzan Putra (2024) THE EFFECT OF ADVERTISING, BRAND IMAGE, AND PRICE PERCEPTION ON CONSUMER PREFERENCE: A CASE STUDY ON TRIWALA COFFEE IN MAKASSAR CITY = THE EFFECT OF ADVERTISING, BRAND IMAGE, AND PRICE PERCEPTION ON CONSUMER PREFERENCE: A CASE STUDY ON TRIWALA COFFEE IN MAKASSAR CITY. Skripsi thesis, Universitas Hasanuddin.