DAFIT, MUHAMMAD (2025) PENGARUH GREEN MARKETING TERHADAP LOYALITAS KONSUMEN MELALUI CITRA MEREK DAN KESADARAN KONSUMEN SEBAGAI VARIABEL MODERASI PADA INDUSTRI MAKANAN ORGANIK DI KOTA PALOPO = THE EFFECT OF GREEN MARKETING ON CONSUMER LOYALTY THROUGH BRAND IMAGE AND CONSUMER AWARENESS AS MODERATING VARIABLES IN THE ORGANIC FOOD INDUSTRY ORGANIC FOOD INDUSTRY IN PALOPO CITY. Thesis thesis, Universitas Hasanuddin.